When Rudy Serrano, a member of the Ysleta del Sur Pueblo in El Paso, Texas, transitioned from a 19-year paralegal career to becoming an RV repair entrepreneur, he didn’t just embark on a new business venture—he found a way to help others while transforming his own life.
Through the support of the Tigua Community Development Corporation (TCDC), Rudy launched Roadhouse Mobile RV Repair and Inspection, a thriving business born out of his passion for travel and hands-on work.
After leaving a career that left him burned out, Rudy and his wife sold their home in San Antonio, purchased an RV, and set off to explore the country. Their travels were frequently disrupted by mechanical issues that were difficult to fix on the road.
“That’s when it hit me,” Rudy said. “I should become an RV technician and help people like us.”
With a solid idea but limited business experience, Rudy turned to TCDC, a Native Community Development Financial Institution (CDFI) dedicated to equipping entrepreneurs within the Ysleta del Sur Pueblo with the skills and support they need to thrive.
TCDC supports small business owners with a tiered program designed to nurture business owners at every stage of their journey.
“When we started doing this, I recognized that lots of entrepreneurs are experts in their trade, but very few are experts in running a business,” Christine Serrano, TCDC’s Director of Economic Development and Rudy’s sister, said. “And I found it almost contradictory to my values to lend someone money when I didn’t know they were going to succeed, but yet they’d be saddled with a burden. So we created a program to support entrepreneurs that would help them start at the beginning of their journey and take them to a point where they’re established.”
This holistic model proved pivotal for Rudy.
“When I started, I knew how to fix RVs, but I had no idea how to run a business,” Rudy says. “Through Native Pathways and TCDC’s programs, I learned everything from financial management to building a website. They took the fear out of the unknown.”
Rudy participated in Business and Marketing Essentials (BME), an intensive program where he developed a professional logo, built a website and honed his financial literacy. He also received mentorship and guidance on navigating the complexities of running a business, including taxes, liability, and inventory management.
TCDC also provided financial support for Rudy to get certified, which played a key role in establishing Roadhouse Mobile RV Repair and Inspection as a trusted service provider.
“Before, I could fix RVs, but it didn’t mean much without credentials,” Rudy explained. “Now I can say I’m certified, insured, and part of a tribally based business. That gives customers confidence and sets me apart.”
Filling a Critical Need on the Road
“I love what I do,” Rudy said. “I’m not just repairing RVs—I’m helping people continue their journeys. Knowing I’m making a difference is incredibly fulfilling.”
Rudy also emphasizes how his business aligns with his personal goals.
“I wanted to be my own boss and have the freedom to travel. This business lets me do that while supporting my family. It’s changed my life in every way.”
Rudy’s success is part of a larger ecosystem fostered by TCDC. Through initiatives like Tier 365: Tigua Entrepreneur in Residence, TCDC provides stipends, mentorship, and resources to help entrepreneurs grow their businesses. Programs like Tara Tawi, a maker space equipped with 3D printers and marketing tools, further empower tribal citizens to take control of their economic futures.
Christine sees Rudy’s journey as a shining example of what’s possible with the right support.
“Rudy came to us with a fire in his eyes and a passion for his work,” she said. “We guided him through the challenges, and now he’s thriving.”
For those considering starting a business, Rudy offers simple yet powerful advice: “Use fear as a motivator. Be good at your craft but don’t be afraid to ask for help. Programs like TCDC will walk with you every step of the way.”
Christine adds, “Find a support system that believes in your business as much as you do. It’s not just about loans or resources—it’s about having people in your corner who truly care.”
Listen to the podcast episode, here.
Difference Makers 2.0 is a new yearlong series that highlights how Native community development financial institutions (CDFIs) work alongside their small business clients to accelerate change and create economic opportunities in Native communities. Join the Native CDFI Network and Tribal Business News as they shine a spotlight on the people accelerating economic change in Indian Country. Read the stories here and be sure to tune into the Difference Makers 2.0 podcast.